Privacy Policy

Ed Heritage Ltd

Last updated: 20 September 2026

At Ed Heritage, we respect your privacy and are committed to protecting your personal information.

This Privacy Policy explains how we collect, use, store and protect your personal information when you visit our website, purchase our products or contact us.

By using our website, you can read how we handle your information and what choices are available to you. Where consent is required, we will ask for it separately.

1. Who we are

This website is operated by Ed Heritage Ltd, a company registered in England and Wales.

Website: https://www.ed-heritage.com

Company registration number: 16177071

Registered address: 781 London Road, Westcliff-on-sea, Essex. SS0 9SU. United Kingdom

Email: hello@ed-heritage.com

Ed Heritage Ltd is the data controller responsible for the personal information described in this policy.

If you have any questions about your privacy or how we handle your information, please contact us using the email address above.

2. Information we collect

We may collect the following information when you interact with our website.

Information you provide

When you place an order, contact us or subscribe to our communications, we may collect:

  • Name

  • Email address

  • Billing and delivery addresses

  • Telephone number

  • Order details and purchase history

  • Information you include in messages or enquiries

  • Marketing preferences, if you subscribe

Payment information

Payments are processed through our website's payment providers.

We receive the information needed to confirm and manage your order, such as payment status and transaction details.

Payment providers process payment information in accordance with their own privacy policies. We do not receive or store your full payment card details.

Website usage information

When you visit our website, we may collect:

  • Pages visited

  • Browser and device information

  • Approximate location derived from your IP address

  • Referring websites and traffic sources

  • Website interactions, including clicks

  • Cookie preferences

Optional analytics data is collected only where the relevant consent has been provided.

3. How we use your information

We use personal information for the following purposes:

Purpose

  • Lawful basis

  • Processing and delivering orders

  • Performance of a contract

  • Communicating about purchases and returns

  • Performance of a contractResponding to general enquiries

  • Legitimate interests, or steps towards a contract where applicable

  • Maintaining website security and preventing fraud

  • Legitimate interests, or legal obligation where applicable

  • Meeting accounting and tax requirements

  • Legal obligation

  • Sending marketing communications

  • Consent where relied upon, or another applicable lawful basis and electronic marketing permission

  • Understanding website usage through optional analytics

Consent

Where we rely on legitimate interests, these include operating our business, responding to customer enquiries, protecting our website and preventing fraud. We consider the impact on individuals when relying on this basis.

We will not use your personal information for purposes incompatible with those described in this policy without providing appropriate information and establishing a lawful basis.

4. Website analytics and cookies

We use cookies and similar technologies to understand how visitors interact with our website and improve their browsing and shopping experience.

With your consent, we may collect information including:

  • Pages visited and browsing activity.

  • Interactions with website elements, such as clicks and scrolling.

  • Device and browser information.

  • Traffic sources and referring websites.

  • Technical identifiers used to understand website usage.

We may also use heatmaps to understand how visitors interact with different areas of our website.

We use this information to improve website navigation, product information and overall website performance.

Analytics technologies are only enabled when you consent to Performance and Analytics cookies.

You can change your preferences or withdraw consent at any time through Cookie Preferences.

5. Sharing your information

We may share personal information with trusted service providers who help us operate our website, process payments, fulfil orders, deliver products, analyse website performance and manage advertising.

We only share information where necessary and in accordance with applicable data protection requirements.

6. Marketing communications

If you subscribe to receive marketing communications from us, we may send you updates about our products, new releases, exhibitions and other relevant news.

We will send electronic marketing only where permitted by applicable law.

You can unsubscribe at any time using the unsubscribe link in our marketing emails or by contacting us directly.

Unsubscribing from marketing will not affect essential communications relating to your orders.

We may retain limited information about your opt-out preference to ensure that we respect your request.

8. International data transfers

Some of our service providers may process or access personal information outside the United Kingdom.

Where an international transfer requires additional safeguards, we will use an applicable adequacy regulation or appropriate safeguards, such as recognised contractual protections.

For more information about the countries involved and applicable safeguards, please contact us.

9. How long we keep your information

We keep personal information only for as long as necessary for the purposes described in this policy.

Our retention periods are:

  • Order and transaction records: Generally retained for six years from the end of the relevant financial year, or longer where required by law.

  • Customer enquiries: Retained for as long as necessary to respond to your enquiry and manage any related follow-up.

  • Marketing information: Retained while you remain subscribed. If you unsubscribe, we may retain limited information to ensure we respect your preferences.

  • Website analytics: Retained for a limited period according to our analytics settings and operational needs.

Where we no longer need personal information, we will delete it or anonymise it securely, unless we are required to retain it by law.

10. How we protect your information

We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse or disclosure.

These include using established ecommerce and payment providers, controlling access to business systems and maintaining appropriate account security.

No method of transmitting information over the internet is completely secure, but we take appropriate steps to reduce the risks.

11. Your data protection rights

Under UK data protection law, you may have the right to:

  • Access the personal information we hold about you.

  • Request correction of inaccurate information.

  • Request deletion of your information in certain circumstances.

  • Request restrictions on how your information is used.

  • Object to processing, including processing based on legitimate interests.

  • Receive certain information in a portable format.

  • Withdraw consent at any time where processing is based on consent.

These rights are subject to applicable legal conditions and exceptions.

To exercise your rights, contact us at: hello@ed-heritage.com

We will respond in accordance with applicable data protection law.

You also have the right to complain to the Information Commissioner's Office (ICO) if you have concerns about how we handle your information.

Website: https://ico.org.uk

We would appreciate the opportunity to address your concerns directly first, but you do not need to contact us before raising a complaint with the ICO.

12. Third-party websites

Our website may contain links to third-party websites, including retailers, social media platforms and other external services.

We are not responsible for the privacy practices of these websites.

We encourage you to review their privacy policies before providing personal information.

13. Changes to this policy

We may update this Privacy Policy to reflect changes to our services, technology or legal requirements.

Any updates will be published on this page, together with the date of the latest revision.

Where required, we will notify you of significant changes or obtain new consent before introducing new processing activities.

14. Contact us

If you have any questions about this Privacy Policy or how your personal information is handled, please contact:

Ed Heritage Ltd

Email: hello@ed-heritage.com

Website: https://www.ed-heritage.com

Registered address: 781 London Road, Westcliff-on-sea, Essex. SS0 9SU. United Kingdom.